Click-through
The
process of clicking through an online advertisement to the advertiser's
destination.
Conversion
Rate
The
percentage of visitors who take a desired action.
CGI
A ‘Common Gateway Interface’ is a protocol for making
web pages interactive, as with submission forms, visitor counters,
searchable databases, and credit card processing. A CGI program
can be written in any language like Perl or C/C++ and it is often
stored in a special directory like /cgi-bin. CGI is often used to
process data from HTML forms.
CPU
The Central Processing Unit is the main "brain" of the
computer, where the information is processed and calculations are
done.
Chat
A
form of interactive online communication that enables typed conversations
to occur in real-time. When participating in a chat discussion,
your messages are instantaneously relayed to other members in the
chat room while other members' messages are instantaneously relayed
to you.
Cookies
Information
stored on a user's computer by a Web site so preferences are remembered
on future requests.
Contact
Page
The page in a web site that contains all information as to how to
contact a business or individual. This usually includes a postal
address, phone or fax number, email addresses.
Content
The body of a web page. Content includes words, selling points,
graphics, animations, etc. that do not comprise the framework of
the page. This is the information that changes from page to page.
Databases
A collection of information usually stored in an electronic format
and structured to facilitate the search and retrieval of information.
Distribution
List
With an Email distribution list, you can send the same message to
dozens, or hundreds, of people at the same time. Promote products
or sales, send out business tips, or keep your business fresh in
their minds.
Disk
Space
Everything related to your web site is stored on disk: your regular
html files, images, multimedia files, anonymous ftp files, email
messages, CGI-scripts, and so on.
DNS
Domain Name Server is a set of numbers used to identify a web address.
These are provided by your ISP or web host, and are needed to register
a Domain Name.
Download
Moving files from a server to a local computer. You can, for example,
place a document on your server, and let customers download it to
their computers, without having to use the mail, or tying up your
phones.
Design
Process
The method that carries a client and their web designer from the
idea of a web site to its actual creation.
Digital
Photography
Photographs taken using a digital camera can be sent to a computer,
using a USB cable and printed via any traditional printer. Digital
photographs are an alternative to print photographs that require
a film and have to be developed.
Domain
Name
Computers connected to the Internet identify each other using numerical
IP addresses, which are very difficult for humans to remember. A
Domain Name is an easy-to-remember Internet address in plain alphabet
(such as "Idealdesign.co.uk"), which is translated automatically
into the IP address.
To register a domain name, you can contact
an online company that sells them or you can ask your web designer,
Internet Service Provider or site host to register your name for
you. A few domain name suffixes (also known as top-level domains)
are:
.com for businesses (the most commonly known
suffix)
.net for networking companies, ISPs, and Web hosting companies
.org for non-profit organizations
.info for information sites
.biz for businesses
.edu for educational institutions
.gov for government institutions
.mil for military institutions
Encryption
For security purposes, encryption is used to scramble the letters
or numbers of a message or text file so they cannot be read. This
is the cheapest way to protect credit card information.
Email
Abbreviation for electronic mail, which usually consists of text,
sent from one person to another via computer.
Email
Autoresponders
An email autoresponder sends an automated email response to each
incoming message that is sent to a specific address. Each email
address on your account can have a different autoresponder. For
example, Bob sends an email to sales@yourdomain.com. The autoresponder
automatically sends a prewritten message back to Bob, informing
him that his message has been received. With this feature, you can
improve your company’s image. Your customers know you have
received their e-mail, and you are responsive to their needs.
Email
Forwarding
When email forwarding is activated, messages sent to a certain email
address are forwarded to another address. For example: Bob sends
an email to info@Idealdesign.co.uk and the message is forwarded
immediately to sarah@thesituation.co.uk.
Email
marketing
An advertising campaign that involves sending an advert to tens
of thousands of Email addresses at once. This can be done in HTML,
Text or Flash formats. Done incorrectly, this is called spamming,
but done with targeted addresses; this is a very effective way of
promoting a product or service.
Ezine
An
electronic magazine, whether delivered via a Web site or an email
newsletter.
EPS
format
This format is created in Adobe Illustrator and is used for making
signs, embroidery, silk screening, etc. It can also be used in Adobe
Photoshop as well as most desktop publishing software.
Firewall
A security system designed to protect a computer network from unauthorized
access, especially via the Internet. A Firewall usually consists
of a combination of hardware and software that limits the exposure
of a computer or computer network to attack from hackers.
Forms
Forms on websites are used to gather information supplied by the
user. With the proper web programming and server operating system,
you can let customers order over the Internet, and pay by credit
card.
Forum
An
online community where visitors may read and post topics of common
interest
Front
Page Extensions
Microsoft's FrontPage 2002 is a client/server combination application,
allowing clients to create dynamic websites without any programming
knowledge.
Frames
A code structure that allows for the dividing of a Web page into
two or more independent parts. Frames can look tacky if overdone.
Graphics
A picture or image produced on a computer. These can include .bmp
(bitmaps), .jpg (joint photographic experts group), .gif (graphical
interface format), and .png (portable network graphics).
GIF
A
graphics file format that is commonly used on the Internet to provide
graphic images in Web pages.
Harvesting
To collect thousands, or tens of thousands, of Email addresses,
for use in Direct Email campaigns, without the permission of the
email address owner.
Hit
Request
of a file from a Web server.
HTML
4.0
The current universal version of the international standard Hyper-Text
Mark-up Language, used for all Web applications.
Hyperlink
A
highlighted word or picture within a document that when clicked
takes you to another place within the document or to another web
site altogether.
Hosting
commonly thought of as the place where your Web site resides, a
host can also be referred to as a web hosting company.
Homepage
The entry page to a web site, also known as the index page.
Images
Pictures,
buttons, bars, maps, logos, and backgrounds, in all colours and
sizes. Images are graphic files of binary data, and require special
software for editing and manipulation.
Internet
A
network linking millions of computers worldwide for communications
purposes. The Internet was originally developed in 1969 for the
U.S. military and gradually grew to include educational and research
institutions. Today commercial industries, corporations, and residential
users all communicate using the Internet.
Intranet
Intranets are usually found in the corporate world and work like
the Internet, but in the context of a closed system.
ISP
An ‘Internet Service Provider’ is a company that provides
and sells physical Internet access to users.
Java
A computer programming language invented by Sun Microsystems. Using
Java, Web developers create small programs called "applets"
that allow Web pages to include animations, calculators, scrolling
text, sound effects and games.
JPEG
An abbreviation of Joint Photographic Experts Group, a JPEG is an
image compression format used to transfer colour photographs and
images over computer networks. Along with GIF, it's one of the most
common ways photos are moved over the Web.
Keyword
A
word you type into a search engine to indicate what pages you would
like it to locate for you. The two top directories (yahoo and open
directory) look at your site title and your description to match
what people type into the search box.
LAN
Local Area Network, a closed network of computers, usually inside
one company, but not necessarily inside one building.
Merchant
Account
To sell products over the web by credit card you will need either
a merchant account with a bank, or an arrangement with an online
processor to operate under their merchant account.
Modem
A device in (or near) your computer that connects the computer to
a phone line. Faster is better, and 56K is now the standard.
Maintenance
The act of updating a web site, which can include image and text
changes, re-design, and troubleshooting.
Marketing
The process of planning and executing the promotion of a web site
via printed and other media and the Internet. How you make others
aware that your web site exists.
Opt-In
Direct marketing email that is only sent to people who have volunteered
to receive advertising.
Page
View
Request
to load a single HTML page.
PDF
File extension that indicates Portable Document Format, a proprietary
format used by the Adobe Acrobat system. These documents can be
read cross-platform.
Perl
A computer language used to create interactivity on web pages, provide
password protection, generate dynamic pages, read form input, provide
a front-end connection to databases, and system administration tasks.
POP3
Email Accounts
POP3
(Post Office Protocol 3) is the most recent version of a standard
protocol for receiving e-mail. POP3 is a client/server protocol
in which e-mail is received and held for you by your Internet server.
Periodically, you (or your client e-mail receiver) check your mail-box
on the server and download any mail, probably using POP3. This standard
protocol is built into most popular e-mail products, such as Eudora
and Outlook Express. It's also built into the Netscape and Microsoft
Internet Explorer browsers.
PHP
Personal Home Page is a server-side, HTML embedded scripting language
used to create dynamic Web pages. Using PHP, you can perform database
lookups, e-commerce or process input from forms.
Real
Audio/Real Video
Real Networks RealAudio/RealVideo system is a streaming audio/video
delivery system for the Internet. It is client-server based, meaning
both the browser and the server must have RealAudio/Video components
for it to work. You can create and deliver streaming multimedia
content of sound and images, through the Internet to audiences worldwide.
Rate
Card
Document
detailing advertising prices for various ad placement options
Scroll bar
The
bar on the side or bottom of a computer programs window that allows
users to scroll though contents. Scroll bars have scroll arrows
at both ends and a scroll box, all of which can be used to scroll
around the window.
Scrolling
text
By using either Java or JavaScript, marquee-like scrolling text
can be inserted on the page, or on the status line at the bottom.
Search
Engines
A
program that indexes documents, then attempts to match documents
relevant to the users search requests. There are hundreds of search
engines, but about 95% of web site hits are referred from less than
a dozen of them. An example of a Major search engines is Google.com.
Server
The computer that stores your website. The server is on-line 24
hours a day, and holds the code for your web pages, plus all the
graphics files called by those pages. Most servers run under the
UNIX and Linux operating systems, although Windows servers are often
used in corporate settings.
Shopping
cart
software used to make a site's product catalogue available for online
ordering, whereby visitors may select, view, add/delete, and purchase
merchandise.
Spamming
An inappropriate attempt to use email, as if it was a broadcast
medium (which it isn't) by sending the same message to numerous
people who didn’t ask for it.
A Structured Query Language, a protocol for searching relational
databases with user-defined parameters.
Streaming
Audio/Video
Audio and video clips are normally downloaded to your computer before
playing, a process that may take several minutes. If your server
is equipped for it, audio/video can be "streamed", so
that it starts to play almost instantly, and plays while it downloads.
System
Administrator
The technician who sets up, configures, and maintains your server,
user records, email boxes, etc.
TIFF/BMP
(Bitmap)
A file holding the colour/brightness values of each pixel from a
matrix of coloured dots. A bitmap image is only good for printing
up to the size it was originally created for. If used larger then
the image will pixilate.
Text
box
A
box into which users can type text into on a website so that it
is sent to the website staff. A typical text box is a rectangle
of any size, possibly with a border that separates the text box
from the rest of the interface.
Unique
visitors
Individuals
who have visited a Web site at least once in a during a fixed time
frame.
Upload
To send files from a local computer to a server. Web page files
and graphic images have to be uploaded.
URL
A ‘Uniform Resource Locator’ is the address of a web
page. It contains three parts: the protocol (http:// or ftp:// etc.),
the domain (www.IdealDesign.co.uk), and the address within that
domain (myfiles.html or home/myfiles.html).
Virus
Also referred to as worms or Trojan Horses, these are small computer
programs able to replicate themselves and attach their copies to
other programs. Infected computers infect other computers through
the Internet, and either display unusual behaviour or crash.
Vector
Vector
graphics can be printed in high quality and high resolution for
any size of print project without loss of image quality due to the
file data being mathematical instructions, rather than a bitmap.
Web-Based
Email (Webmail)
With
this feature, you can check your email using your web browser from
anywhere around the world where you have access to the Internet.
Web
Design
The process and art of creating a Web page or Web site. It may involve
both the look and mechanics of how a web site works. Some of the
features that make up design are:
Graphic creation
animation creation
colour selection
font selection
navigation design
content creation
HTML/XML authoring
programming
E-commerce development
Web
Site
A collection of interlinked web pages with a related topic, usually
under a single domain name, which includes an intended starting
file called a "home page". From the home page, you can
get to all the other pages on the website.
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